Award-Winning Healthcare Marketing Genius Shares This Year’s Top Marketing Trends
Numerous technical developments, including telehealth and remote health monitoring, have occurred in the last ten years. The healthcare sector is always changing, which makes it necessary to implement fresh marketing techniques.
In this article you will get to know the most essential marketing trends for your business in 2024 from ntam’s very own Co-founder, Mohanad Fors, from handling clients and digital hubs in different regions across the world, starting up his own business as well as winning nine global awards including the European Excellence, Clio, and Cannes Lions awards, Fors is considered as one of the strongest marketers in the healthcare industry with more than fifteen years of experience in the key players of the healthcare industry such as Pfizer, Novartis, AstraZeneca, and many more.
Let’s break down the top marketing trends from Fors’ perspective
1. Positive Internet Reviews Are More Vital Than Before
Fors sees that having many favorable online evaluations is beneficial in many ways as the patient’s experiences are more important than ever.
In contrast to 36% in 2020, 44.6% of consumers posted online reviews of their healthcare provider, according to Patientpop’s 2021 study. Online reviews are regarded as reliable and a key source of information, even though they have not replaced good old word of mouth.
Reviews are one of several elements that affect SEO, and they are especially important for businesses, including healthcare providers. Google has increased the weight it gives reviews when determining rankings. Getting good, high-quality internet evaluations boosts your visibility and influences whether a potential client will choose to work with you, claims Google Support.
2. Consumers Want a Personalized Experience
In 2024, personalization is anticipated to be a major trend in healthcare marketing. The personalisation race is being driven by data-based insights. A tip from Fors is that healthcare providers can personalize their marketing messages, services, and content to each patient by combining patient data with AI (Artificial Intelligence) and machine learning algorithms. This has a favourable influence on health outcomes and increases brand loyalty in addition to improving patient engagement.
3. Artificial Intelligence
Healthcare marketing is just one of the many industries where artificial intelligence has already achieved substantial advancements. AI is anticipated to become more important by 2024, helping with patient behaviour prediction, marketing campaign personalization, and enhanced customer interactions. Large volumes of patient data may be analysed by sophisticated AI algorithms, which can then be used to automate marketing procedures and make personalized recommendations. This allows healthcare businesses to increase productivity and target the right audience with the right messaging.
4. Videos and Reels
Since many of your potential patients have shorter attention spans than ever, they prefer not to have to swipe through many screens or sift through a ton of material to find what they are searching for. For Millennials and Gen Z in particular, this generalization is accurate.
The use of video marketing has become increasingly important in attracting patient participation. Making a lot of content in a brief period can be done with videos. A doctor can sit down in front of a camera and speak eloquently about a particular topic in only minutes, whereas writing a blog post can take many hours. With their worldwide audience, YouTube, Instagram, and even TikTok are ideal venues for video marketing. To attract potential patients, a practical technique mixes videos with pertinent content.
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